#Shopify minify js update
If you’re using Shopify, you get a daily update of your speed performance (available in your store’s admin), which will give you a score between 0-100. Meeting and exceeding your customers expectations in terms of page speed will definitely help your brand stand out from competitors and drive more conversions. Additionally, Google shared that bounce rate and page speed have a direct correlation, with the probability of bounce rate increasing by 32% if the page takes between 1-3 seconds to load. In fact, page speed impacts 70% of consumers’ willingness to purchase from an ecommerce store, according to Hubspot. Even though John shared this back in 2016, it still holds true today. John Mueller, Senior Webmaster Trends Analyst at Google, admitted that sites should aim to load between 2 to 3 seconds. In terms of page speed, fast equals less than three seconds. Hannah Beasley, Developer at Fuel Made Page speed and the consumer expectation I'm not saying that your page speed score doesn't matter, but the user experience is just as important-if not more important.” You might score really high with Google page speed, but it can still feel like your website is slow to users. “It’s important to keep the user experience as the focus of what you’re doing. Simply put, page speed matters for your overall website performance, and every second that goes by without your site fully loading makes for a frustrating user experience. The chart below shares some additional shocking page speed facts.
Page speed can also impact how mobile users interact with your site, your bounce rate, the overall customer experience, and, like we said, your revenue. A higher quality score leads to lower CPC prices. Adwords cost: Your overall quality score will impact your Adwords pricing-and page speed is one of the metrics considered under the “landing page experience” category.They’re already wary of online brands they’ve never purchased from before, so building credibility with a well-functioning website is important. Consumer trust: A website that takes too long to load leads to customers questioning whether or not they can trust purchasing from it.And one experiment by Sistrix found that slower pages are ranking 3.7 percentage points worse in the algorithm. SEO: There are three Core Web Vitals that Google uses to measure the overall performance of a website: loading time and reaction speed are two of them.They’ll drop off at some point during the shopping journey, meaning money left on the table for you. Conversions: Customers won’t stick around on a website that takes too long to load.
In fact, page speed has an impact on four key areas of your business, including… But it goes so much deeper than sales alone. When it comes to page speed, a 1-second delay in page speed time can cut conversions by 7%. A slow site can be the bullet that kills the business.” Jake told us. A fast site can be the silver bullet for problems like conversion rate, abandonment rate, and ARPU. And Jake Loveless, CEO of Edgemesh (a headless ecommerce platform), even compares it to a silver bullet: It’s no secret page speed affects conversion rates. Why page speed matters for ecommerce brands The truth about Google PageSpeed Insights.Page speed and the consumer expectation.In this article, we’ll touch on the following: That being said, let’s look at the ways you can improve your ecommerce website’s page speed.
Time is the new currency, and speed equals revenue. It's super important to be mindful about any additions you make.” Hannah Beasley, one of our developers, explains it well: “Every single element you add to a website, or to a website page, is going to have an impact on page speed.
All of these factors contribute to your page speed. People will point fingers at their Shopify theme, their apps, or their content as the source behind their slow page speed score, but the truth is the problem can’t be pinpointed to one area. Ever since Google announced that page speed is a ranking factor under its “page experience update,” ecommerce brands have been frantically looking for ways to improve their site performance.Īside from SEO, Shopify speed optimization is important for creating a positive shopping experience-and a slow website can have a major impact on your conversion rate.
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